The origin, the inspiration and more!

Know all about where Übbs came from.

AH, SO YOU'RE HERE TO KNOW MORE ABOUT ÜBBS

Let us tell you about the tale of indulgence.

Calm your impulses

Sharpen your senses

IMAGINE THE FINEST TOBACCO-FREE NICOTINE EXPERIENCE

Discreet, yet significant. An experience that enables you to find a version of yourself that is authentic, with no labels, no expectations and no smoke. Just unfiltered moments of indulgence that unravel your adventure within. That was the vision.

WITH THIS VISION, WE SET OUT ON A JOURNEY

To set up Leaf Fibers Ltd in India, a company that is dedicated to producing nicotine pouches that adhere to pharmaceutical standards. After gaining experience it was then time to set out on another mission - to cater to needs across the world. And thus, Übbs was born.

The Scandinavians' drive to find opportunities inspired us

When faced with obstacles, we found a way to not just experience tobacco-free nicotine, but also relish in our carefully curated flavours. We brought together the brightest minds and manufacturing excellence at a global pharmaceutical standard from India to create a pouch that delivers an unparalleled nicotine experience for adult smokers and vapers.